I've been seriously digging the new Jeep gladiator and following along with it's introduction. Jeep created a "special edition" for the first production run which was basically a top of the line Rubicon with special badging.

They put them on presale on the 4th and sold EVERY SINGLE ONE!!!

Special edition Jeep Gladiator sold out in 1 day


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Thatís amazing in and of itself. Whatís frightening to me is the cost. $60+k!!!!!!!
And thatís not even the diesel which isnít coming just yet. Holy crap!
Base model is supposed to be in the low $30s.
All I can guess is itís very well received (people like it) and some folks with thick wallets are buying one as an ďinvestmentĒ being a first edition.